Yes their margins are bigger because their sales are a measly $1.5m for the year. They have excess stock so they don't need to produce anything for a while.
Consumers don't know Wattle due to no marketing so of course margins are higher than BAL who spend big on brand awareness and promotional activity.
If you think they will continue to have 55% margin competing against the big boys you have rocks in your head.
Ann: Financial Year 2018 - Summary, page-3
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