The project makes sense from the concepts of logistics, environmental sustainability, and financial return, through domestic production of a low contaminant (no chlorine) and low energy process high demand product with costs in the lower quartile , what was lacking is how the project was designed and implemented
All involved from Directors to shareholders to brokers , believed the German consultants and the commissioning crew had the knowledge and skills for the project to ramp up to nameplate production in around 6 to 9 months , clearly that confidence was misguided in hind sight .
Secondly when things were not going to plan retail investors were possibly not informed in a timely manor , if that is the case then that does contravene ASIC rules , but probably hard to prove and to be reimbursed.
The company is now perceived to has a high probability of failure as reflected in the company cap compared to its project NPV , the reality may be different - but who can we trust ?
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