Its the the access to and support/marketings/validation by APRA to their 100,000 members that is the significance of this.
With the support of APRA they stand a good chance of converting those members to paying users.
Its also about building a living/active ecosystem too.
More use/activity promotes further use and activity and makes the product more appealing. Snowball effect.
Some prominent industry figures signing up and "claiming" their profile will spur things on more.
Hopefully the start of a steady flow of similar enterprise level anns this year!
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