Hey Doc, rather than SP "still languishing", it has steadily...

Hey Doc, rather than SP "still languishing", it has steadily dropped 27% in last 2 months.
Clearly market wasn't impressed with "first commercial sales".

MEM is no longer a research company, but listening to recent interview I got the impression that's still CEO's main interest...I thought recent interview was pretty unimpressive. IMHO the company needs an injection of commercialisation and marketing expertise, and soon, or the momentum built up with KOLs may quickly dissipate.
There's much more to commercialisation and marketing than just talking to KOLs.... it involves specific skills and expertise, which many research based start-ups fail to realise until too late.