chk the prices of the commodities used to make their products...

chk the prices of the commodities used to make their products .........

then chk the A$ vs import costs ........

then - most importantly, chk how poor their marketing is !!!!!!!!!!!!!!!!!!!!!

they have some long-standing household names ..........

see their website:

http://www.pental.com.au/brand/jiffy-firelighters/

how the heck they aren't sold where people buy barbies / bbq gas - is freakin austounding !!!!!!!!!!!!!!!!

how do you make these consumer goods "exciting" ..............................

you bloody market the things!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! (bookface / instagrm / twitter etal.......) - if something as "smelly" as kiddies nappies can do it - then why cant PTL !

being reliant upon the big groecery chains to look after your brand .....aint smart (imho).....

watching (with modest interest)......

rgds
Value_Hunter