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Ann: First Half Trading Update, page-44

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Banana1234

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18/01/24

23:49

Post #: 71954258
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Originally posted by hhonner: ↑

Intangibles are very valuable in many companies. Think of google, Microsoft and Apple or McDonald's. most of their value comes from intangibles like brand awareness , intellectual property and customer loyalty. Another burger chain can open up doing much the same as McDonald's - maybe even better burgers for cheaper but they will still struggle to compete .

imagine trying to start a competing business to APM without all the history, staff and government connections? That's intangible value

they will use this asset to make circa $130m npat this year as well as paying off some debt. At todays market cap that is an 18% return after tax.

debt is still an issue though. They should forego dividend and pay down $130M of debt to relieve the fears of shareholders.

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What happened to David Jones?? I used to think their brand is a valuable intangible asset...

What happend to AMP .. over 100 years brand...

when a business doesn't make money the brand dies with it

APM Price at posting: 78.5¢ Sentiment: None Disclosure: Not Held
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Ann: First Half Trading Update, page-44

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