Or - fence setting customers who need to convince their boards and thus have to wait for someone to take the lead. They may even sign a contract with BB "now" that includes "if the german clinic confirms what St Vincent's has said then we will buy 2 the day of that announcement".
On that note:
BB has probably sewed up big marketing involvement from the german clinic to contra the freebie...
Nothing better then having a European leader attesting to the product in PR print/TV/radio etc and of course having one of them man our booth with us at the next big conference.
I to am cautiously optimistic.. "Hope it actually works" - LOL
Or - fence setting customers who need to convince their boards...
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