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“The next year is likely to be make-or-breakfor Virgin Money," reckons Andrew Welch of branding and design agencyLandor.
The former CYBG has rebranded and revealedmixed trading figures this morning (see earlier post).
The new brand could give it the push it needsto become an affective challenger for traditional high street banks, Welchsaid.
"The Virgin Money brand is perceived asentirely different to other banks and its takeover by CYBG has given it thescale it previously lacked.
"In fact, the most common attributes UKconsumers associate with banks are ‘unapproachable’ and ‘arrogant’. Incontrast, Virgin Money is described as ‘progressive’, ‘up to date’ and‘dynamic’."
