Ann: First Quarter China Sales Progress, page-32

What I'm predominantly interested in is the pre-existing niche this has been designed to satisfy. Do we have any potential consumers who've researched the product and who also have an opinion as to whether this is something which will take off? My skepticism with this is two pronged. A) is there even a need for this and B), why would I want to consume a filling milkshake prior to consuming a meal? It seems counterintuitive IMHO. I'm not bothered from an overall perspective for EVE as I'm more into the sweeter side of the business, but I wouldn't be being completely transparent should I not raise said concern