Not 67 million households, you read that wrong. I took the number from their website, none of the numbers are my assumptions. By reach, it is not just their tv channel but includes their online advertising. Check their website. I’d expect they have done the market research to back up their claims on their market reach which retailers would rely on when deciding to sell through QVC. I’m not going to argue the accuracy of their claim. It’s all on their website. Yes I know a large proportion of those in their reach and exposed to the ads will not be interested but the same applies to Australian advertising. That’s obvious enough that I shouldn’t need to say it.
Not 67 million households, you read that wrong. I took the...
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