Ann: First US Surgeon Podium presentations of Novosorb BTM, page-9

A few random things to like about the announcement:

* The three Americans practise in three different states running north to south in down eastern USA: Pennsylvania, Tennessee, Louisiana.

* There's one very senior plastic surgeon and burns specialist Hickerson but also two mid-career go-getters in Short and Amani. From his profile, Amani is clearly entrepreneurial in character. These are the kinds of doctors who would successfully communicate their successes using Novosorb.

* Baton Rouge Hospital has the only verified Burn Centre of the American Burn Asociation in Louisiana. The nearest others are in Texas and Florida. Targetting centres of influence will pay off in the long run because as long as your product is good there will be surgeons working in those centres, like Dr Short, who will not be shy about influencing others to use it.

* The conference held in Hawaii is international.