Ann: Five Year PDA with P&G Executed-OBJ.AX, page-64

Goldenx, I am not sure why you are surprised about todays SP movement. The PDA was always a given and all todays announcement has done is solidify the already known. The things that will move the current SP up will be "FMCG takes up Bodyguard", Wave II's official release which will show us which products it works in conjunction with.
We might however get a left of field announcement along the lines of the 200K wands already shipped have been sold out within a week, P&G have way underestimated the volume and are now ramping the next batch to 2 million units for the coming month.

Finally I hope some going to the road show next week asks the question why did the whole team need to head off overseas this week? Surely it cannot be just for the PDA signing? there must be some other news about to be released?