Definition: Application to Person (A2P) messaging also known as enterprise or business SMS, refers to the one way SMS in which a person receives the message from an application. A2P messaging includes marketing messages, chatbots or virtual assistants, appointment reminder, notifications, and one time passwords or PIN codes. Since around 98 % of text messages are opened for the receiver, A2P messaging is adopted by major industries like retail, banking, telecom, healthcare and travel among others. It is one of the cost effective way for business to increase engagement with the consumer. A2P messages are subjected to country regulations
IOT is machines sending messages
well worth being on the journey
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