Spot on, leaner and simpler is where we now are. We have been a...

Spot on, leaner and simpler is where we now are. We have been a Challeger Brand exploring new and different ways to deliver clean water. Now we have data on which areas of innovation are most profitable and most scalable (at low costs) we are entering the phase of a more focussed execution. IP development and experimental costs are behind us. We are now the global leader of SPS, so we now depend on smart marketing to build awareness and aggressive effective sales execution to grow profitable scale. SP hopefully will now follow upward. (Long term Emefcy holder, at this price it's once again BUY to top up, average down)