Yes, and I can't quite escape the irony, that much of leaner and...

Yes, and I can't quite escape the irony, that much of leaner and simpler comes back to EMC. MABR through Aspiral, SUBRE. Sure Nirobox is in the house, but they don't exactly seem to be selling like hot cakes. Although i love the concept the real tech is in MABR. Its the reason i was in EMC from the very start. Sure, I also got carried away by Eytan's marketing around energy generating water purification like most. But at the end of the day it might still end up being one of the better Israeli vend-ins for a RTO.

I remember i was in attendance at that AGM in Armadale where Richard introduced RWL Water and the proposed merger and feeling so excited. But in hindsight, i'm wondering whether we would have made it on our own? Or whether China would have squeezed us until we raised the white flag and gave up the tech. Guess we will never know. But Ronald Lauder sure is a pretty shrewd businessman palming off a loss making business like that, getting Australian investors to bail them out and then ending up with around a third of what we all think could become a behemoth probably one day listing in the US.

edit - not sure why it says not held. its held!