TRACTIONCEO Henry Charrabe (caps mine): "'This represents our...

TRACTION

CEO Henry Charrabe (caps mine): "'This represents our SECOND order from the Argentinian lithium industry in the PAST MONTH and our Fifth order overall in the past FEW YEARS.'"

TRACTION!

What is it?

I've always liked Naval Ravikant's basic definition: 'Quantitative evidence of market demand.'

Traction is proof that somebody wants your product. Ideally, it should communicate momentum in market adoption.

What works?

Broadly, I find traction most convincing in the following order:
- Profitability
- Revenues
- Active users
- Registered users
- Engagement
- Partnerships/clients
- Traffic

How to define 'traction' for a start-up - Quora


... And that understated sentence is barely the start! Or, in other words, FLC is on its way!!

OV