I'm struggling to think why satchels would be so popular. Who wants to mix a powder with water to make a juice? It doesn't come across as healthy to me, whereas a fresh juice can easily be marketed as healthy. I can't see how a satchel would be "high-end" or "high-marginal". Anyway, I hope I am wrong. Maybe I'll recoup some of my investment one day . . .
Ann: FOD ACQUIRES ICONIC AUSTRALIAN BRAND, page-50
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