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Ann: FOD gathers momentum in Australian Health & Wellness Market, page-160

  1. 2,062 Posts.
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    yeah it'll be adding cost just as the neck tags do too, and if you take a look at the shelf prices which in the main part constantly have some sort of discount across multiple items in the range, it can only a squeezing of the margins effect in the short term.

    I guess though, the "hope" is that it attracts more buyers to the brands.

    I just hope the other costs, being for the marketing wizards in coming up with these concepts, aren't excessive either

 
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