Ann: FOD gathers momentum in Australian Health & Wellness Market, page-36

the issue I have with online channels being delayed, is that covid taught us those retailers that pivoted into online and away from traditional foot traffic did quite well and in all likeliness accelerated their future growth strategies.

So when you are a wholesaler as FOD is, and you are having your products "ranged", I think in the year 2021 the thinking now needs to includes being ranged in the online channels too as part of that rollout strategy,

I think WOW is the preferred retailer as an investment from all the information I source, and one of the reasons is they have made more ground in that online pivot. Plus then there's those other "shopping services" apps like frugl (FGL) and even though FOD's wellness shots are listed in there as being 'available' at Coles, there is no product image nor product detail still.

So my point is, that product on the shelves is of course one thing, but so is the online presence, and Sales and Marketing types need to promote that discussion just as importantly with the product category managers of the major retailers.

I suppose what I'm saying is, it's not 2004 any more !