I remember seeing a powerpoint (possibly on the Eridani distributor's social meda) where it came across as FOD doing an industry presentation and it explicitly mentioned ramping up social media influencers
go check Myianron (a few weeks maybe 1 month back)
the point being, social media influencers is already the thinking within the company
Ann: FOD gathers momentum in Australian Health & Wellness Market, page-73
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