Only cheap staples do well in a recession, not marked up fruit...

Only cheap staples do well in a recession, not marked up fruit drinks that have a high elastictiy of demand. Consumers will cut back on the "nice to haves" and either not buy that product type or buy a cheaper generic brand. Coles and Woolworths fruit drinks are much cheaper, as are most of their in-house products that FOD will have to compete with. Like your name says Timetotrade, when the SP gets back to somewhere close to what I bought this stock for, it will be time to trade. Our economic cycle is heading down, not up.