Why was it a "mortal hit"? It just pushed back to the bottom of the established horizontal channel.
Until the management here convince people that they are really progressing take up with the KOLs and those KOLs start praising the product I think we'll sit in that channel.
Some movement on approvals for other jurisdictions will also give us momentum.
As to animal, get the human product firmly into the marketplace first as a priority.
MEM Price at posting:
6.4¢ Sentiment: Hold Disclosure: Held
