I think Corona is good for SWF's market share.We already know...

I think Corona is good for SWF's market share.

We already know that they are getting ~25% of new and switching traders.

When the markets are uninteresting, just a few people want to switch broker or begin trading. So SWF improves, but only moderately quickly.

When the markets are crazy, it's probably still not that many people wanting to change broker (except the ones angry about downtime with their broker eg. NABTrade), but far more people will be beginning trading. So it accelerates the trend in the direction of 25% market share. Getting people signing up with SWF faster.


Here's the ratio of SelfWealth searches to Commsec searches for the past year:



Well, that chart doesn't exactly illustrate my idea. The chart shows quite linear growth in market share, going from 2.5% as large as Commsec to 5.5% as large now. But anecdotally, I do see a lot of people asking about how to join a broker lately, and it usually being SelfWealth.


And the ratio of SelfWealth to NABTrade searches:



It looks like SWF is gaining ground on both of them.