Ann: Form 8-K Current Report, Items 2.02 and 9.01, page-35

From the earnings report.

Jack

We want to build a compelling experience that people want to go back to daily to find offers, to find deals, to find items, to find merchants around them.

we'll be applying machine learning and deep learning to do that based on all the signals we get.But that's where the ecosystem really come together

So looks like they will be using location data. Imagine how good it would be if you were a Square seller say for example a Mexican restaurant. You will be able to make offers(Boosts) to Cash App customers within your area that like mexican food. You will probably know what night they like it, what menu item they most prefer. The machine learning and AI will probably know the Cash App customer wants Mexican for dinner before the Cash App customer even know's it. Block will be able to generate advertising revenue on top of payments revenue and if they pay with Cash App Pay it will be at better margin.