Zip is an irrelevancy in the context of SQ.
Apple's BNPL product is on the other hand a massive threat given Apple's near unlimited spending capacity and its track record of eventually owning consumer categories that it didn't necessarily invent.
Afterpay's growth seems to have stalled.
2022 revenue of $208M and $150m gross profit.
2023 revenue of $236M and $168m gross profit.
This in an environment of 4% to 9% inflation in headline prices of the products being purchased over the 12 month period suggests inflation adjusted revenue for BNPL is essentially flat year on year.
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