Swiss-based Amcor releases key packaging solutions for confectionery sector
Posted: 11 February 2022
Swiss-headquartered Amcor, a developer and producer of sustainable packaging solutions, has introduced LifeSpan Performance Paper in Europe, targeting both confectionery and wider snacks markets.
Its latest series, which is the first to launch under its Amfiber platform, is a high-barrier, grease resistant paper-based solution with more than 80% paper fiber content and PVDC-free, making it recyclable in most European countries.
This allows brands to respond to growing consumer requests for paper-based packaging – which is broadly seen as a more sustainable option when sourced from carefully managed and maintained supply origins.
Noemi Bertolino, VP R&D for Amcor’s EMEA flexibles business said: “LifeSpan Performance Paper is a unique paper-based solution that provides a high barrier, even in tropical conditions. Our customers have confirmed excellent performance on their packing lines, and a high barrier after processing, overcoming two common challenges when switching to paper.
“This launch is the result of Amcor’s approach to material innovation. We aim to continually enhance the sustainability of packaging, while delivering the performance that brands require,” continued Bertolino. “Currently we are in development for further applications of LifeSpan Performance Paper – such as coffee, spices, dried soups and more.”
Research into consumer spending habits since 2020 shows a willingness to pay more for sustainable products, with European shoppers scoring paper as their preferred packaging for confectionary brands.
In keeping with best practice for more sustainable packaging, the innovation is free from PVDC or other materials considered to be problematic. The paper fibre is sourced from FSC-certified forests to ensure responsible management of the renewable resources.
The LifeSpan Performance Paper material has been successfully tested by leading-FMCG brands. It is expected to appear in stores in Europe for snacks and confectionery in 2022, with rapid expansion expected into coffee and culinary.
This latest launch complements Amcor’s existing recycle-ready portfolio for snacks and confectionery products, which includes recycle-ready PP-based, PE-based, bioPE-based and now paper-based packaging options. It is in line with Amcor’s 2025 pledge to develop all its packaging to be recyclable or reusable and to increase the use of recycled content.
https://www.confectioneryproduction...packaging-solutions-for-confectionery-sector/
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