Afterpay appears to be marketing itself as a budgeting tool in difficult economic times to consumers but also to merchants as a way to attract customers in difficult economic times.
https://investors.block.xyz/investor-news/news-details/2024/Afterpay-Launches-New-Brands-as-Consumers-Turn-to-BNPL-to-Reduce-Summer-Spending-Stress/default.aspx
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