It looks to be down on minimal volume, so my assumption is - almost no buying demand to keep the price up.
Anybody here motivated to buy at the moment? If not, that's the reason.
The market cap is very low ($13m, with some amount of options likely to be converted), meaning that not many people see profit or positive news likely any time soon.
There was big volume for 2 months - April-May. Was their company promotion ongoing at that time (along with interesting news)? Buying demand dried up since then.
It looks to be down on minimal volume, so my assumption is -...
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