Even if hypothetically the allegations regarding exploitation of franchisees eventually turn out to be unfair (and i'm not saying that they are) the reputational damage has been done, and MOC will have trouble attracting new franchisees for the foreseeable future. The question from the perspective of an investor is that when the smoke clears and the knife finishes falling - will the eventual market price under value the business? We shall see.
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Ann: Franchisee Remuneration Structure Review, page-12
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