Ann: Freeway Grows Presence in Vietnam, page-58

Further to what is happening here, I'm very surprised to learn of the strength of the e-commerce industry. Then again, I should have woken up earlier when I noticed my wife's niece bringing our washing liquid each month. When I enquired why, my wife said that she buys it from her niece online.

Here is a quote from the below linked e-commerce article:

'Online sales in Vietnam have expanded rapidly in recent years, currently accounting for 3.39 percent of the country’s retail market. The total retail market grew 10.2 percent last year to $118 billion, mainly fueled by a growing middle-class with expanding disposable incomes and an increasing number of internet users.

Fabrice Carrasco, managing director of Kantar Worldpanel for Vietnam and the Philippines, predicted that e-commerce in Vietnam will grow more than fivefold by 2020 on the back of widespread smartphone usage and increasing demand for consumer convenience.' Local E-commerce Sites Win the Hearts of Vietnamese Shoppers

Sounds like data rewards has a BIG future. Is Syntonic aware, or more specifically, there local partner? Seems like I have some work to do.