Ann: Freeway Launches on Verizon Network, page-301

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GoLi

250 Posts.

16/12/16

12:33

Post #: 21389372
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Originally posted by Techmeister ↑

My take:

there are 6 themes to take into account:

1) the limitations of telco data plans - too many consumers 'limit' their use as its too expensive - plans are about blocks of data - but consumers want blocks of content

2) the ever-expanding desire to watch 'HD' video content on mobile - greatly adding to issue 1)

3) the desire for telcos to own content / buy content businesses - as 'content is king' not data - a natural evolution of their business model if mobile is to be a dominant video viewing platform

4) the concept of cross-carriers - the ability to distribute content across various carriers - no more telco silos - meaning that content can be 'sold' to anyone irrespective of who you are with

5) various viewing models - subscription / ad sponsored - different content will be offered in different models - not unlike tv market

6) various campaigns - many advertisers will want to use content as a business incentive / reward - e.g. do this and get this - many content providers will want to offer discounts or trials for their shows - e.g. get first 3 episodes free

Conclusion

What we are seeing is a market place opening up for content - that has benefits and incentives for consumers / telcos / content owners / advertisers - it is these broad benefits that will propel SYT to success

SYT have put themselves own the middle of all this with their CSP and apps

Massive achievements have been made with the CSP via Verizon / AT&T / Tata / etc

Pilot campaigns have been running in Asia - mostly via games

Next key step is the launch of some major video content in the US across Verizon and/or AT&T

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Great post and to the point. It will help the new comers joining SYT Gold Club. You are Tech Master!!!

SYT Price at posting: 3.4¢ Sentiment: Buy Disclosure: Held
5 Upvote

0 Great analysis

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Ann: Freeway Launches on Verizon Network, page-301

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