Ann: Frugl Grocery Comparison Mobile App Launches, page-14

Additive pop-ups with in-depth descriptions and warnings e.g. E124 - a synthetic red food colour additive that is banned in the US, labelled by the EU as one “that may have adverse effects on activity and attention in children” and is not approved by the World Health Organisation (Scotter, 2015)*.

From the World Health Organisation website:

The Committee concluded that new data do not indicate a need to revise the existing ADI of 0–4 mg/kg body weight and that dietary exposure to Ponceau 4R does not present a health concern.

http://apps.who.int/food-additives-contaminants-jecfa-database/chemical.aspx?chemID=4941