Warren, I don't see any barriers with a FREEFRUGL APP.
Installing the Frugl App is a very easy process now with the test drive option before signing on.
Actually signing on is a very simple ID (email) and PASS WORD process. Nothing!
It is a trip down memory lane with Student Edge but unlike the VPN, VPN's were everywhere and that market had a costly penetration factor where as the FRUGL APP 'should' be welcomed readily due to all the obvious benefits outlined and the first one being FREE OF CHARGE.
As installs grow, like any APP or PLATFORM, a growing user base adds notable value, along with user data becoming an extremely valuable asset also and in FRUGL'S case, the retail groceries, food, liquor and pets industry are hungry for additional "insights" to further their competitive edge!
Whilst everyone is watching the news about the virus, the data industry is being pushed forward at an astonishing speed, especially in the finance arena with what's called CDR. Companies not embracing data as their main tool for business strategy are beginning to catch on that they will indeed fall by the wayside.
