360 0.74% $16.37 life360 inc.

Considering a good chunk of gross profits are going into...

  1. 797 Posts.
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    Considering a good chunk of gross profits are going into research and development and marketing is a good sign. Why?

    Let’s say that in 5 years time they increase their revenue to 500m USD, now 360 have the ability to start controlling their marketing and R&D, doing this at the current margins will allow 360 to be a super capital light business and have an excellent profit margin.

    It is in 360’s best interest to make losses in order to offset capital gains in the future and push as much money into the development and marketing of this app.

    The money they spend today will pay off in the future, in which is what they are looking at. They don’t care about the short term price movement, they are looking at the 10-20 year mark.
 
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