PRT 0.00% 16.1¢ prt company limited

Ann: Full Year Results Presentation, page-15

  1. 1,065 Posts.
    lightbulb Created with Sketch. 160
    "How much do you understand the current situation?"

    Well, i guess i understand it well enough to not buy the stock at $0.395 just 13 months ago:

    https://hotcopper.com.au/threads/real-value.3564669/?post_id=26064891#.W4cySuhKjb0

    In fact, while you were apparently busy buying at near $0.40, three months prior to that i was making my concerns about the affiliation agreement renewal known:

    https://hotcopper.com.au/threads/bulls-vs-bears.3351732/page-11?post_id=24236814#.W4czLuhKjb0

    So, i suppose i somewhat understand it...?

    What i'm very willing to admit i don't understand is in what alternate universe advertising revenue should be expected to show sustainable growth, while viewership is in secular decline. That, i must admit, is something i don't understand - in my limited understanding of the world:

    - The goal of advertisers is to reach as many eyeballs as possible; the more eyeballs they reach, the more they'll pay, and the less they reach, the less they'll pay
    - Eyeballs are, as a matter of fact, spending progressively less time looking at FTA TV
    - Given eyeballs are spending progressively less time looking at FTA TV, advertising revenue should be expected to decline
 
watchlist Created with Sketch. Add PRT (ASX) to my watchlist

Currently unlisted public company.

arrow-down-2 Created with Sketch. arrow-down-2 Created with Sketch.