Yep Truth, any strategy where you loss lead in a fragmented...

Yep Truth, any strategy where you loss lead in a fragmented market, and you're a minor player in terms of market share is definitely a winner.

Perhaps you can do some quick math for us.

How many domains will they need to loss lead on - and convert at their aspirational 30% (in reality is going to be around 10%), at 50% EBIT (on say $200ARPU) for them to make say $1M in incremental EBIT, which is to say, have any effect on their FY24 financials? If you do the homework correctly please using correct accounting standards, where revenue is only recognised during the year the service is provided and not bought forward as cash.

The real irony is you said the quiet part out loud. They are 100% going to scam people with undisclosed and ridiculously high auto-renewal prices.

Seriously you work in their marketing department right?

If you can't be bothered doing the math, I'll help, it's about 30,000 incremental new names - though if you use industry standard conversion rates it's closer to 100,000.

Shuffling deck chairs inside the Titan at this point, thanks for playing though.