THM products ARE stocked in brick & mortar, including 440 Priceline shops, since last year:
https://www.healthymummy.com/announcement-healthy-mummys-amazing-product-range-sold-in-priceline/
https://www.healthymummy.com/faqs-healthy-mummy-priceline-partnership/
THM products are also available at:
https://www.priceline.com.au/brand/the-healthy-mummy
i was curious about what products are discounted "80%" or more, & found only things like digital subscriptions & eBooks... everyone that knows anything about e-commerce & online marketing, knows that digital products are high margin & can result in the top performing funnels: lowest cost to acquire new customers, high conversion rates, which would be the purpose of a 90% off, $2.50 eBook like:
