The way the CEO should go is
1. Get out of the convertible notes as soon as possible, otherwise the capital expenditure would be a heavey burden for this company soon as the net profit on cash is negative already.
2. Reduce the scale of loses making activities as soon as possible, get the engineer in the field and do the process reengineering first, the financial department get to revalue the process together with the team - do not continue the operations on the money losing basis further.
3. Do not use YA Global, they are charging too much on the fees
4. Get things done as soon as possible, everyday the company is paying bills, that is a money losing activity if no sufficient income.
The way the CEO should go is1. Get out of the convertible notes...
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