Bloomberg has an interesting video story on men's cosmetics in Asia, particularly in South Korea. 3 minutes long, focusing on the role of K Pop, self-esteem, and value of looks in seeking jobs and girls. Bloomberg notes that men's cosmetics is a billion dollar industry, which is the important bit for investors who are interested in JATs cosmetics joint venture. The way I see it, the cosmetics industry in East Asia is expanding to the whole population of younger people, it is not just limited to the female market.
https://www.bloomberg.com/asia Scroll down to the the video section near the bottom of the page.
A cosmetics update can't be far away either.
Ann: Funding of Cosmetics JV, page-35
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