Ann: Fundraising for working capital and to maint, page-68

re: Ann: Fundraising for working capital and ... I’m new to this company but have heard about Blue gen units for a few years. The company seems to have many contradictions:
? An expensive product that has potential to generate approx 7% return for a purchaser (imagine the return if it was cheaper)
? Expensive because it’s so sophisticated (why are the units monitored through the internet? Yes I know it’s a power plant but are cheap diesel generators monitored through the internet?) and expensive because they don’t make that many
? What seems to be a sound business strategy in Germany - 40 million households with 42% of dwellings owner occupied and about the same with access to gas perhaps not the same dwellings.
? They only make 5 units per week and talk about capacity to double that (by adding another shift) yet they have a large research and development team and associated costs and what seems to be a much smaller sales team. Is it a company that simply enjoys research and development just a little too much?
? An organistional culture that prides itself on product quality and reliability akin to the Rolls Royce of old.
? They seem to have come to the realisation that they need to make a dollar if they want to stay in business.

The only question I have is will CFU be the ones to make blue gen units a commercial success or will we have to wait for ‘Henry Ford’ to mass produce them cheaply? They seem to be a smart bunch of people that if they turn there minds to making the business of selling blue gen units successful rather than simply making the best unit, they could well do it.

My sentiment is buy but tentatively because I can’t see clearly how this will play out.