I'm liking this more now. Feels Iceberg like, potentially.
The two, dollar figure free, seemingly final 'binding' agreements are now visible above the waterline.
Below that is that this has a spread well beyond the 'mystery' client of Fond. Fond will be showing and promoting this new 'menu item' to all relevant clients. Cumulatively this will (presumably) be a number of people well beyond the 7000 employees mentioned. The fact that the agreement seems to allow for up to 5 family members radically multiplies the potential.
Entrustia is also going to be pushing this to its 400 members ( how many births ?? ) Entrustia is also embedded in a larger organisation Refresh Health.
Like the private clinic in Jundaloop, it appears that those in the know, with a vested interest, see this as the new standard of care to be adopted. Finally others will begin to see the 'revolution in foetal heart monitoring' that we early investors saw. It seems to me this will be worth heaps in terms of marketing the platform widely.
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