And don't forget Comcast owns SKY which gives the easiest path...

And don't forget Comcast owns SKY which gives the easiest path to expansion into the USA.. Comcast is the 45th Largest corporation in the world.
And Goblin there is no competing with Apple. apple are not in this space and wont be for years until the category is truly cemented with $20 billion plus in revenues. And even then they may use a 3rd party product in this category just like they do with Gamevice in the gaming sector or they just buy a brand for expansion/entry like when they bought Beats in 2014 for $3 billion.....
https://www.apple.com/au/shop/product/HKPB2VC/A/gamevice-controller-for-iphone-and-iphone-plus