Ann: FY17 Cash Revenue Guidance Update, page-76

There is also their ability to service customers. They already have customers waiting on videos, if the timeframe blows out too far those customers will look elsewhere for services. Fine balance between expanding in line with customer growth, if you aggressively hire and customers do not come through the door, you start loosing money, but conversely if you don't hire quickly enough the customers that come through the door leave annoyed, not good for word of mouth advertising.