Russell's replacement, Vicki Brady, joined Telstra in June 2016 from Optus, where she was managing director for marketing and product, as well as managing director for the consumer business before that.
In her new role, Brady will lead the newly formed Telstra Consumer and Small Business unit as group executive. She will be responsible for Telstra's consumer, small business, channels to market and product functions, as well as customer experience programs.
Telstra announced a
company-wide restructure in June which saw the Telstra Retail business rebranded to Telstra Consumer and Small Business. The new business is divided into three core divisions: customer experience and transformation, Telstra products, and small business sales and service. Small business customers in the Telstra Business unit were transferred to Telstra Consumer and Small Business.
"Vicki brings a wealth of experience and in-depth knowledge in the Australian telecommunications sector," Penn said. "Since joining Telstra, she has proven herself leading our contact centres, stores, digital channels, business centres, licensee and partner arrangements as well as demonstrating an unrelenting focus on customer experience."
"She has a strong track record of improving customer experiences, leading product simplification and delivering outstanding commercial results. She is highly regarded internally and externally and will make a strong addition to my leadership team."
