CAT 0.37% $2.68 catapult group international ltd

No luck in it Lightforce. My understanding is they were a small...

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  1. 209 Posts.
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    No luck in it Lightforce. My understanding is they were a small company based out of Ireland and based most (or all) of their operations from there.
    Now they have been taken over by a global company who have refreshed & relaunched the product to a global market with a strong sales team. I look forward to seeing the full product rollout in FY18 as I believe this market is huge..I know the sub-elite teams will be targeted but I think this product will appeal to just about EVERY sports participant out there (that the product caters for). We're all competitive and this sort of data is something even social sporting participants will be interested in.
    Key for me is how they decide to sell it and create revenue. It was mentioned that initially is was a ARR subscription based model but this had shifted to a capital sales model. Not sure what they have planned for the new product but I' sure they're keen for a subscription ARR as they are trying to push all their revenue down that path.
 
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