Having read some material about Bubs agreement with chemist warehouse, I think BUbs could have charged off the payment (promotional expenses) over the agreed period rather than taking all in one hit. Tieing expenses with income would give a better picture about performance.Due to this anomaly we will see big jump in profits in the future years. Nothing to be alarmed about. It is an emerging company and can't produce income in the first year without setting up the shop. To make it simple we have to spend money to study before we get PHD and earn!
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