New update on the Collective range in Woolworths. Since launch this range just has not performed. The latest deletions are a disaster for the business. Remember at last years AGM the share holders were told by the CEO that "The Collective wanted to make sure CDC had enough capacity" Well capacity is not an issue, rather it is the terrible sales results of the products that are, the below results are bad by any measure. CDC is bleeding and it looks like it won't stop. Consider the position below!
Shareholders will no doubt be told, don't worry our next range will be much better!!!
NewWoolworths deletions
Organic Suckies70g (Range now completely deleted)
Vanilla
Strawberry
Blueberry
Kefir150g
Blueberry& Hemp,
Date &Cacao,
Raspberry& Acai,
Fig &Ginger
Kefir 900g
Spoonable natural
Straightup 900g
Probiotic Natural
Recentdeletions
Kefir Bottle700g
Coffee
Kefir bottle270g
Coffee,
Blueberry,
Mango Turmeric
Straightup 700g
Mango Turmeric,
Blueberry,
Blackberry& Boysenberry,
Strawberry
Straightup 700g
Spoonable Natural,
Organic Suckies70g
Banana
Simply put, forget the fresh business that keeps losing money and just focus on the spray drying plant.
(20min delay)