Ann: FY2016 Results Announcement, page-9

Yes this is an interesting one. Is it Cameron.
I am not convinced of the LT strategy for the following reasons 1: there are hardly any products on the shelves in Tasmania. Let alone on the Eastern Seaboard. 2: Wages sat at 50% of total revenue (talk about cutting waste down on production side). 3: Free range chicken - is this old news? There are other brands/equal to/better or bigger already placed in the market approx. $2 per kilo cheaper. What is the point of differentiation, Tasmania? Ethical what ever that is. Only time will tell if the average shopper is prepared to pay more for the same. 4: SP is down 43% .
The good news is - it is a good time to buy.