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Ann: FY2018 Appendix 4E and Annual Report, page-64

  1. 17,233 Posts.
    lightbulb Created with Sketch. 954
    Only $5m spent on marketing , is this right?
    Blimey, COA is extremely low ∼ $3 a head.
    Better part is the customer comes back again and again, perhaps 5- 7 times a year?

    I've got over the bad debt provisioning, albeit the $17mish cash write off has me a tad concerned.
    That's 48,000 $350 ave sales?
    I guess no biggy on 6m+ transactions 2.1bln/350

    Anyway still researching.
 
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