The major reason I like BSL is that they moved away from a Australian production based company that relied on a large percentage of export sales .This strategy almost send them out of business after the GFC. The current strategy is to sell as much as you can into the market where you produce your product. They now have really good sales in the Australian market and export very little to non BSL customers. They have expanded production into the USA with the Northstar facility which will have a production capability nearing 3million tpa shortly and also have a large Industrial building division in the US that is also doing very well. They also have a number of Coating & painting facilities throughout Asia again that sell into the Countries which they manufacture.
I'm not aware that there is any other Steel manufacturer that has transformed their production & market focus in the way BSL has over the last 10 years or so.
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